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Colgate Optic White Launches New Teeth Whitening Pen

The new whitening tool is designed to remove 15 years of stains in one week.

By: Beauty Packaging Staff


Colgate Optic White has launched the new Overnight Teeth Whitening Pen. Developed with the brand’s latest advanced whitening technology, the pen claims to remove 15 years of stains in one week, the brand states.  

The pen has a slanted tip, and is easy to apply. The formula goes on wet and dries seconds after applying — and keeps working all night. To remove, brush your teeth when you wake up.

It is designed for no tooth sensitivity, during or after the whitening process.

The packaging features the brand’s signature red hue. 

Bill van de Graaf, vice president of marketing, North America says, “We know that our consumers want easy-to-use, hassle free whitening solutions that really work, which is why we created the Colgate Optic White Overnight Whitening Pen. We’re excited to add this fast-acting treatment to our portfolio of teeth whitening products.”

It is available online and at most major retailers nationwide.

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